Exactly 50 years ago, Mexico opened the doors and invited a team of young creatives and international artists to make a sculpture that would represent their country. The sculptures still exist today and are called "La Ruta de la Amistad", they are part of the visionary goal of caring for, maintaining, and respecting, the urban mission of Mexico.

The 68 Olympics also had political repercussions that today make history, as the movement and respect for the community of color where the greeting is made, for the first time to the world, which represented the BLACK POWER.

Mexico has always been visionary, an open and friendly country towards the world. A clear example of this global vision were the activities behind the image and design of the 1968 Olympics, when Mexico showcased its best face to the world.

The person in charge of these tasks was the Architect Pedro Ramirez Vásquez who brought together a team of professionals from different disciplines such as Eduardo Terrazas who worked in New York, he invited Lance Wyman who had just finished his career at Pratt Institute, and also Peter Murdoch.

This collection reflects on some original prints to enrich the message of my proposal, with another object of inspiration being the creation of my own urban icons, that I interpret as the street olympics, and the lifestyle of today.

The repetition of stripes and optical illusions, are an essential part to unite and combine everything, and the BLACK POWER is empowered to combine it with all the colors that reflected the power of this community in many sectors that today move the world: art, culture, politics, music and fashion. Also, as a Mexican and as a Latino, I share my DACA POWER greeting where I take the mission of the Olympic Games to unite in bonds of friendship, what each person knows how to do well, and we manage to promote peace in the world where we often forget where we are, and who we are, to demonstrate power first, and Ego as a result.


Ramírez Vásquez and Terrazas drew inspiration from Huichol thread craft. From their earliest experiments for the Olympic logo, they viewed the radiating motif as the combination of traditional Mexican arts with a modern Mexico. 

My fashion follows this art making process. In my 2015 Dreams collection I worked with the wixaricas huicholes with the goal of enriching my designs with Mexican ancient roots.

The team of creatives captured the colors and essence of Mexican popular culture in their Olympic graphics, posters, alphabet and urban signs. They designed an image of a modern Mexico using a style reminiscent of Op Art.


This collection is composed of street, sport and urban silhouettes, that when mixed show a positive and sophisticated man, without fear of saying and doing what he feels, highlighting his style without excess, and reflecting an attitude empowered by his awareness of being in this world, in a responsible way.