"LIFE" combines the sacredness of Holbox, the island situated off the northeast coast of the Yucatan peninsula, with New York City lifestyle. Known for being a sanctuary of endangered species like the Carey Turtle, tern, American flamingo and sea cow, the island inspires Holbox, Seco’s ode to NYC.


“This city’s culture shapes our understanding of our nature and the future”, stated Ricardo. “Take a look at what Mother Nature has given us. Without nature, there is no us; there is no LIFE.” Using unique colors and textures to convey his message Seco states, “LIFE is about defining your own future, while preserving the treasures of the past.


This collection is meant to not only bring awareness to the island of Holbox and NYC, but to the importance of protecting our planet as a whole.” Featuring colors including pastel pink, baby blue, lilac, flamingo feathers, print of whale shark skin, print of sand, grey and black, LIFE will feature Spring/Summer 2017’s latest trends including oversized silhouettes, bomber jacket, bikers, boxing shorts, relaxed pants, athletic inspired shorts, oversized bombers and sweatshirts. Seco describes the line as ‘street meets urban sophistication.